Olive Young Sunscreen Sales Up 60%
Round Lab Tops for Both Men and Women
Vegan Certified Products on the Rise
Office worker Park Jun-young (35) bought sunscreen from an online mall a few days ago. He felt the need to apply sunscreen due to the scorching sun. Park said, "If it’s like this from April, I’m worried how hot summer will be," adding, "I think I need to make sure to apply sunscreen diligently every day."
Recently, with early summer weather continuing and the arrival of the no-mask era, more consumers are purchasing sunscreen. Military supply brand products are popular among men, while tone-up products are gaining popularity.
According to CJ Olive Young on the 24th, sales of sun care products from the 1st to the 18th of this month increased by 60% compared to the same period last year. Looking at popular products, both men and women ranked Round Lab Birch Juice Moisturizing Sunscreen first. This product ranked first in the sun care category at last year’s Olive Young Awards and won first place for three consecutive years in the sunscreen and lotion category at the Hwahae Beauty Awards. It is an essence-type product containing amino acids and mineral-rich Inje birch sap, which is gently absorbed into the skin, allowing for moist use without flaking. It has received the German Dermatest Excellent grade, making it suitable for sensitive skin.
For men, second place went to Dr.G Green Mild Up Sun Plus, and third place to Etude Soonjung Director Moisturizing Sunscreen. There was a tendency to purchase products that are easy to apply and generally popular. Dr.G is a military supply product and has high sales mainly among the 20s and 30s age group with brand experience. Etude is well received as a cost-effective product mainly among male customers in their teens.
For women, second place was Dalba Waterfull Tone-up Sunscreen, and third place was Gudal Clear Houttuynia Calming Moisturizing Sunscreen. Overall, there is high demand for products derived from skincare brands. Also, many people use tone-up sunscreen as a substitute for base makeup or look for products containing calming ingredients even in sun care.
Unlike in the past, preferences for products based on UV blocking methods such as inorganic and organic sunscreens were not prominent. Inorganic sunscreens work by reflecting UV rays, causing less irritation but may cause white cast and makeup smudging. Organic sunscreens absorb UV rays and convert them into heat, offering good application and absorption but may cause trouble for sensitive skin. Instead, with the rise of value consumption trends among the MZ generation (Millennials + Gen Z), the number of people seeking vegan-certified products that do not use animal-derived ingredients has rapidly increased recently.
An Olive Young official said, "As sunny weather continues, demand for products that protect the skin from UV rays is greatly increasing," adding, "Since the mask mandate was lifted, sunscreen has established itself as part of the skincare routine, and sales are expected to steadily increase."
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