Providing Optimized Designs by Season and Category
TV App Configuration Reflecting Customer Interests
Shinsegae Live Shopping announced on the 20th that it has improved its TV broadcast screen. By enhancing the previously uniformly applied screen layout, it plans to provide an optimized design that highlights products according to seasonal changes and categories.
The TV app configuration also reflects customers' shopping patterns and interests. Previously, simple suggestions or introductions were placed on the right and bottom of the screen, but after the improvement, the digital area changes according to the products being broadcast and the behavior of existing customers. Additionally, essential information such as product names, prices, and origins necessary for purchase, as well as promotional and customer communication areas, will be evenly arranged to create a more vibrant screen. In the future, the plan is to provide personalized digital screens by reflecting patterns such as products purchased and frequently viewed by customers.
A Shinsegae Live Shopping representative said, "With this improvement, we aimed to make it easy for customers to recognize Shinsegae Live Shopping at a glance," adding, "We have extensively revamped the digital areas that were previously underutilized to enable customers to more easily obtain information about products they are interested in."
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