Sale of 20 Items Including Cucumber and Pork
Lotte Super announced on the 19th that starting from the 20th, it will offer 20 types of "Kkeutjang" products, including cucumbers, mushrooms, and pork, at six stores including the Yujin branch.
Representative products include Dadagi cucumber (1 piece) for 690 won, fresh onions (3kg) for 5,990 won, and oyster mushrooms (200g) for 850 won. From the 20th to the 26th, domestic pork hind leg meat and loin·tenderloin chunks will be available at 990 won and 1,190 won per 100g, respectively. From the 20th to the 23rd, domestic pork belly will be offered at 1,743 won per 100g.
"Kkeutjang" products are exclusive planned items selected based on annual sales data to meet high customer demand for fresh foods, supplied at the lowest prices of the year compared to competitors. In addition to regularly stocked items such as radish and green onions, seasonal products like cucumbers, which have higher demand in summer, will be operated flexibly.
Lotte Super made various efforts to introduce the "Kkeutjang" products. Generally, Lotte Super only operates products that meet the highest grade standards, but for "Kkeutjang" products, they operate high-grade products that are slightly smaller in size but have no difference in taste or nutrition. To achieve this, vegetable product planners (MDs) visited auction sites daily to reduce product costs. Livestock MDs purchased cost-effective parts such as hind leg meat and loin trimmings suitable for stews and stir-fried pork, and operated pork belly and front leg meat with the skin attached to reduce labor costs.
A Lotte Super official said, "The 'Kkeutjang' products that help control prices were made possible by the newly reorganized distribution structure based on integrated purchasing between Lotte Super and marts," adding, "We will continue to introduce products to more stores and do our best to stabilize food prices at the dining table."
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