Paldo Launches 'Drinking Oneul Prune', a 3-No Preserved Plum Beverage

Sugar, Colorants, and Synthetic Fragrances Excluded
General Food Functional Labeling Certified Products
"Targeting the 1.2 Trillion Won Inner Beauty Market"

Paldo announced on the 18th that it has launched the dried plum beverage 'Drinking Oneul Prune' online.

Paldo 'Drinking One-day Prune'
Photo by hy

Oneul Prune is Paldo's first brand 'functional labeled general food.' The company explained that it contains 1,200 mg of the functional ingredient 'indigestible maltodextrin,' which helps promote smooth bowel movements. It is a '3-no (無) beverage' without sugar, coloring agents, or synthetic flavorings, allowing consumers to enjoy it healthily.

Consumer feedback was actively reflected from the product development stage. Based on data obtained through sensory tests, the blend ratio of three fruit concentrates was adjusted. With an appropriate sweetness, even customers who are sensitive to the unique taste and aroma of dried plums can enjoy it without discomfort.

Paldo plans to strengthen the functional beverage category through Drinking Oneul Prune and target the inner beauty market, which has grown to a scale of 1.2 trillion won.

Kim Seong-hee, Paldo's marketing manager, said, "Drinking Oneul Prune is a premium product that adds functionality to prunes, a representative well-being ingredient," and added, "We will continue to strive to launch various products tailored to customer needs."