15,000 Units Sold in 4 Days Since Launch... Ranked 5th in Ramen Sales
Lotte Mart has captured consumers' taste buds with a unique ramen combining green onion kimchi and ramen noodles.
On the 13th, Lotte Mart exclusively launched the unique collaboration product "Paldo Saemine Kitchen Green Onion Kimchi Seasoned Ramen (4-pack)," celebrating 'Lottky Day,' a collaboration between the ramen brand Paldo and the seasoned food master Sempio.
Since launching "Ottogi Open Sesame Ramen" in 2020, Lotte Mart has been strengthening product competitiveness by developing differentiated exclusive products such as "Paldo & Haechandle Beef Brisket Doenjang Stew Ramen" and "Paldo Beef Bone Perilla Seaweed Soup Ramen." Each product received positive consumer responses, selling over 50,000 units within a month of release.
The newly released Paldo Saemine Kitchen Green Onion Kimchi Seasoned Ramen reflects the latest trends in the collaboration boom leading the ramen market. Inspired by a recipe combining ramen and kimchi to emphasize a refreshing taste, it adds the flavor of green onion kimchi, which has recently become a trendy food through various entertainment shows, to ramen. To perfectly replicate the taste of green onion kimchi, it was developed based on Sempio Saemine Kitchen Chive Green Onion Kimchi Seasoning, a convenient kimchi seasoning that completes kimchi simply by mixing without the need to pickle vegetables. The sharp aroma of green onions and the spicy, tangy flavor of the green onion kimchi seasoning maximize the broth's flavor, while Paldo's noodle-making technology adds a firm texture. The packaging was designed with intuitive hand-drawn style illustrations to help customers easily understand the product characteristics.
The reason the Seasoned Food Substitute Team MD continuously releases exclusive products is to increase the number of customers who favor Lotte Mart. Since representative ramen products are handled across all distribution channels, launching exclusive products with new concepts differentiates them from competitors and attracts new customers. According to the "2022 Processed Food Submarket Status Ramen Edition" published by the Korea Agro-Fisheries & Food Trade Corporation, ramen is a product with a high purchase frequency, averaging 0.9 purchases per week, making the effect of launching exclusive products more effective compared to other product categories.
Paldo Saemine Kitchen Green Onion Kimchi Seasoned Ramen surpassed 15,000 units sold within four days of its release on the 13th, entering the top ranks in ramen sales. Lotte Mart is offering a 1,000 KRW discount when paying with event cards until the 26th to coincide with the product launch. Various promotions are also being held at Lotte Super and Lotte On's Lotte Mart Mall. Korea Seven will also start selling the product on the 19th. To commemorate the product launch, Lotte Mart is conducting a 1+1 promotion on six types of Saemine Kitchen Kimchi Seasoning.
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
