Live Commerce 'Shora' Launches New Fixed Program 'Jaengyeodushora' on the 3rd
Hyundai Home Shopping is launching a new program on mobile live commerce that sells high-quality daily necessities at affordable prices. This new lifestyle-oriented broadcast plans exclusive products, including private brands (PB), to offer customers essential daily items at special prices.
Hyundai Home Shopping announced on the 2nd that it will start the first broadcast of "Jaengyeodu Shora" on the live commerce channel "Shora," operated on the official online mall Hyundai H Mall mobile application, at 12 PM on the 3rd. Following a major rebranding earlier this year that changed the live commerce channel's name and flagship program, and introduced "Guhaewat Shora," which sources and sells rare lifestyle items, this is the second new fixed program.
"Jaengyeodu Shora" features Hyundai Home Shopping's self-planned and produced daily necessities that are in high demand among customers in their 20s and 30s, lowering costs to offer quality products at reasonable prices. Hyundai Home Shopping established a dedicated product planning team for "Shora" earlier this year to secure PB planning capabilities beyond just discovering market brands. This aims to effectively target consumers in their 20s and 30s who mainly purchase daily necessities regularly on open markets due to price advantages.
The first broadcast will sell the "Ricco Baby The Planet" premium wet wipes. Reflecting the demand of MZ generation moms who prioritize hygiene and quality, Hyundai Home Shopping collaborated for six months with Hanul Saengyak, the largest wet wipe manufacturer in Korea, to plan this PB product. During the live broadcast, viewers can purchase a pack of 70 wipes for about 1,645 KRW, with a maximum discount of 39%. Customers who purchase the 20-pack bundle will also receive additional benefits such as 1,000 H Points from Hyundai Department Store Group's integrated membership and Starbucks gifticons.
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