The Web3 music entertainment platform MMMM announced that it has partnered with the American luxury brand Chrome Hearts to carry out various projects aimed at advancing the originality of Web3 music trends.
Chrome Hearts is the only silver accessory brand to have entered the luxury market worldwide. Under the Chrome Hearts brand, in addition to silver accessories, there are production lines for gold, platinum, jewelry, clothing, eyewear, luggage trunks, leather goods, and handcrafted wooden furniture and household items, offering customers a wide range of products.
Founded by Richard Stark in 1988, Chrome Hearts gained global recognition by designing leather pants for rockstar Cher, embedding the genes of trendy music. The rock punk and street hip-hop elements that form the foundation of Chrome Hearts' design concept?images of philanthropy, rebellion, freedom, and disregard for worldly constraints?have created a unique product positioning that no other famous brand can replace, earning the love of many stars as well as enthusiastic support from the new generation of consumers.
The spirit of Chrome Hearts, characterized by a refusal to be constrained, a desire to break through hardships, and interpreting light through darkness, aligns closely with MMMM’s goal of returning music creation ownership to music lovers and creators through Web3 spirit and cryptographic technology, enabling a very smooth partnership.
MMMM is a music entertainment platform where users can freely sing and enjoy music in the world of Web3. It aims to build a decentralized trendy music entertainment social network, where musicians, investors, and users within the social network independently operate CLUBs to further empower and perfect the MMMM social experience.
Like Chrome Hearts’ spirit, MMMM hopes for music to return to music itself and seeks to rebuild the music ecosystem through Web3, breaking limits and providing a platform where music creators can freely create and exhibit, thereby breaking traditional rules. This high alignment of culture, ideology, and user environment laid the foundation for cooperation between Chrome Hearts and MMMM. Moving forward, MMMM and Chrome Hearts plan to explore new ideas in Web3 and lifestyle exploration.
An MMMM representative stated, “We plan to start a creative life-recording project with Chrome Hearts, gathering people from diverse backgrounds with the purest musical notes to document their daily lives living in different cities, redefining lifestyles through the power of music and how music changes the world.”
The representative added, “We will jointly invite famous designers from luxury, metaverse, and various other fields to unleash concentrated energy, explore new Web3 lifestyles together, and promote the dominance of Web3 music trends across more diverse fields.”
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