11 Live Broadcasts Over 7 Days
CJ OnStyle announced on the 29th that it will hold the 'Amore Seoul Week' together with Amorepacific from the 3rd to the 9th of next month.
This event will feature a total of 11 live commerce sessions centered around the 'Amore Seongsu Flagship Store,' 'Bukchon Sulwhasoo House,' and 'Amorepacific Yongsan Headquarters.' Every night, popular Amorepacific products will be offered at up to 50% discount, along with strong benefits such as reward points of up to 50,000 KRW.
The first broadcast will start at 8 PM on the 3rd of next month from the Amorepacific Yongsan Headquarters. Broadcaster and former announcer Na-yeon Lee and Hera's exclusive makeup artist will share makeup tips using the Hera Black Cushion. On the 6th at 8 PM, Na-yeon Lee and show host A-ran Jo will present the IOPE Gluta Vitamin C Toning Ampoule at Amore Seongsu. On the 9th at 8 PM, model Kyung-ah Song will spread the newly revamped brand heritage of Sulwhasoo at Bukchon Sulwhasoo House.
Amore Seoul Week can also be experienced on YouTube. On the 3rd at 8 PM, beauty creator Bo-go-sip-jin-a, who has 390,000 subscribers, will exclusively offer Estra's Heun-juk Soothing Serum ACICA with special discount benefits. Live commerce will also be held on Shoping and Diggle, operated by CJ ENM's entertainment division.
A CJ OnStyle official said, "This Seoul Week is even more meaningful as it can be held at Amorepacific's flagship stores," adding, "It will be a time of communication to deliver the beauty defined by Amorepacific and the value of its products to customers."
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