Homeplus Hosts 'Innerwear Festival'

From March 30 to April 12

Homeplus announced on the 29th that it will hold an 'Innerwear Festival' from the 30th of this month to the 12th of next month, offering discounts on over 1,500 products from 30 brands. The Innerwear Festival is held twice a year, and this first half of the year, customers can enjoy a 30% discount when purchasing two or more items of children's, women's, or men's innerwear event products.

The company planned the event six months in advance and tripled the stock compared to last year to expand the lineup of 'Comfort Fit functional products.' Representative items include 'FILA' and 'Renoma' golf innerwear made with cool functional materials and UV-blocking fabrics, the 'Triumph' free-touch no-wire seamless bra for enhanced comfort, and 'Venus' no-line seamless bras and panties.

They also introduced the 'Wow Bra,' exclusively planned by 'Shinyoung Wacoal' and Homeplus. It is characterized by its seamless no-line design developed to emphasize comfort according to customer needs. Newly launched is the 'Cool Plus' cool functional innerwear that enhances comfort. Additionally, when purchasing two or more of the planned products such as bras (9,900 KRW) and panties (4,900 KRW) from 'Venus,' 'Vivian,' and 'Triumph,' which have a stock of 200,000 pieces, as well as pajamas, customers receive a 30% discount. 'Kakao Friends' and 'Disney' character easywear products are also sold at a 30% discount.

Kim Chang-gyu, head of the Homeplus Innerwear Team, said, "In line with the expanding trend of innerwear consumption, we plan to continuously offer differentiated innerwear products that meet customer needs at reasonable prices."