Building an Online Ecosystem... Continuous ESG Management
Opportunities Amid Economic Uncertainty
BGF Retail CEO Lee Geon-jun stated on the 28th, "We will strengthen our competitiveness through the development of CU's exclusive strategic products and the discovery of differentiated products."
At the regular shareholders' meeting held at the BGF headquarters in Gangnam-gu, Seoul, Lee said, "Last year, Yonsei Milk Cream Bread and Gode Bread recorded mega hits," adding, "This year, we will focus on developing innovative products that lead the industry and groundbreaking marketing activities to further enhance customer favorability toward the CU brand."
Lee explained, "In line with shopping trends that transcend online and offline, we will build and expand CU's unique online ecosystem. The membership application Pocket CU will strengthen services such as Store Plus, which enables differentiated events by store, realizing a one-stop shopping platform for customers and franchise stores."
Lee emphasized, "With BGF's management value of being a good friend as our motto, we will continue to lead the industry in ESG (Environmental, Social, and Governance) management. We are fulfilling our role as a public infrastructure through systems like the missing child prevention reporting system 'iCU' and the national disaster relief program 'BGF Bridge.' Going forward, we will create greater economic value through strategic social contribution activities utilizing the country's largest store network."
Lee stated, "Uncertainties in the domestic and international economy are still ongoing. However, there are clearly new opportunities such as the expansion of convenience store ready-to-eat food demand and the increase in single-person households," adding, "We will do our best to prove stronger competitiveness amid crises by leading systematic growth engine discovery and securing a solid profit structure."
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