Samsung C&T Fashion Division announced on the 28th that its minimal young contemporary brand, Kuho Plus, will launch its 2023 summer collection featuring modern and romantic travel looks.
Kuho Plus has set the concept for this summer season as "Poetic Island." It offers travel looks that express romantic stories with a modern and poetic sensibility. The photoshoot captures sand and sunsets to convey an optimistic and vibrant mood. This collection particularly utilizes bold elements such as energetic colors like green, apricot, and pink, as well as body-conscious silhouettes.
Kuho Plus proposed stylish yet practical setup outfits including a beige semi-overfit jacket and short pants set, a short jacket with cuts on the back and sides, a pleated mini skirt set, a cropped jacket with a voluminous silhouette, and a short pants set. Casual jumper items were also introduced, such as a puff-sleeve jumper with a hem string that allows for various silhouette expressions, and a blouson jumper featuring color-blocking details on the collar and pockets. There are also dress items that are especially popular in summer, graphic T-shirts engraved with the season theme "Poetic," and cargo skirts, which have emerged as key items this year.
Kuho Plus is offering free exchange and return coupons to customers who purchase new summer products on SSF Shop, Samsung C&T Fashion Division’s fashion and lifestyle specialty mall, until the 10th of next month. Additionally, customers who purchase 200,000 KRW or more of 2023 spring/summer season products will receive pink socks on a first-come, first-served basis as part of an event.
A representative from Kuho Plus said, "This summer season emphasizes a romantic and lively atmosphere by utilizing bold elements such as energetic colors and body-revealing silhouettes. We hope customers prepare for summer in advance with new products that will make everyday life and travel romantic."
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