LF announced on the 27th that it will officially launch the French luxury designer brand 'Battu' in Korea.
Battu is a brand born in 1914 when the genius designer Jean Battu established the fashion house. It is characterized by adding sporty elements to a feminine style. Its main products include blouses with couture-level perfection, tailored jackets made of tweed fabric, and stylish logo-printed T-shirts and hats. Additionally, the Le Battu bag, which creates a unique atmosphere with its crescent shape, and the mini-sized Le Petit Battu bag are popular items among fashion enthusiasts.
LF has signed a contract with Battu headquarters regarding import and sales, and is set to fully launch its domestic business. Following the imported fashion brands currently being developed such as Isabel Marant, Vince, Leonard, Officine Generale, Barbour, and Bash, LF plans to strengthen its portfolio of overseas new luxury brands favored by the MZ generation (Millennials + Generation Z) by partnering with Battu, a brand gaining attention in the global fashion market.
An LF official stated, "To satisfy the needs of domestic consumers seeking luxury brands with fresh value, we are newly introducing Battu, which is gaining attention not only in Paris but worldwide, to the Korean market. We plan to fully showcase Battu's diverse lines, where a long history and leading trends coexist, to firmly imprint a differentiated brand identity."
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