방통위, 방송광고 지원대상 136곳 선정Broadcasting Commission Selects 136 Recipients for Broadcast Advertising Support

29 Small and Medium Enterprises and 107 Small Business Owners

The Korea Communications Commission, together with the Korea Broadcast Advertising Corporation, announced on the 27th that it has selected 29 small and medium-sized enterprises (SMEs) and 107 small business owners as beneficiaries of the 'Innovative SME Broadcast Advertising Activation Support Project' and the 'Local Community-Based Broadcast Advertising Activation Infrastructure Project.'

Among the 29 SMEs, 19 companies including SolaEST (building materials) were selected for TV advertising support, and 10 companies including Easy & Wellness (healthcare) were selected for radio advertising support. Looking at the distribution of the 107 small business owners selected for support by main industry, the order was 'Accommodation and Food Services' (42 companies), 'Other Manufacturing' (16 companies), 'Wholesale and Retail Trade' (13 companies), and 'Food and Beverage Manufacturing' (12 companies).

The 'Innovative SME Broadcast Advertising Activation Support Project' is a program that supports the production costs of broadcast advertisements for SMEs with excellent technological capabilities but who find it difficult to advertise due to cost burdens. Applications were accepted from the 7th to the 24th of last month, with a total of 101 SMEs applying. After excluding companies with incomplete documents or those not meeting qualifications, 92 companies (55 for TV, 37 for radio) were evaluated from the 6th to the 17th.

Additionally, the 'Local Community-Based Broadcast Advertising Activation Infrastructure Project' supports small business owners in producing broadcast advertisements and airing them through local broadcast media. Applications were accepted from January 27 to February 14, with a total of 281 small business owners applying. Among them, 208 companies, excluding those with incomplete documents or disqualified, were evaluated from February 20 to March 3.

This year, the competition rate was 3.5 to 1 for SMEs and 2.6 to 1 for small business owners. Many youth-friendly small and strong enterprises leading youth job creation and regional startup ecosystem activation, as well as founders of regionally led youth job projects, were selected.

Selected companies will receive support for broadcast advertisement production costs. They will also receive free one-on-one customized consulting (advice) on the overall production and broadcasting of advertisements from advertising experts selected through a public contest.