Home&Mall Shopping Co., Ltd. Signs Supply Agreement with CMG Pharmaceutical for Development and Distribution of Health Functional Foods

Home&Mall Shopping Co., Ltd. (CEO Kim Hyun-jung) announced on the 27th that it has signed a strategic supply agreement with CMG Pharm, a subsidiary of Cha Biotech, for the development and distribution of health functional foods.

Through this agreement, Home&Mall Shopping will establish a multifaceted cooperative relationship with CMG Pharm, ranging from the product development stage to promotion, marketing, and distribution of various health functional foods.

CMG Pharm plans to expand the sales channels of its products and pursue new customer expansion by leveraging Home&Mall Shopping's differentiated marketing capabilities and distribution infrastructure.

A representative from Home&Mall Shopping stated, “Based on the consumer needs and marketing data unique to Home&Mall Shopping accumulated over time, we plan to develop and launch products that align with consumer trends in collaboration with CMG Pharm. By continuously accumulating consumer data, we intend to actively utilize it for the development and marketing of products that consumers can trust and seek out more confidently.”

Kim Hyun-jung, CEO of Home&Mall Shopping, said, “Through this agreement, we have laid the foundation to offer newly developed high-quality products at competitive prices to consumers by combining CMG Pharm’s technological expertise with Home&Mall Shopping’s marketing and online commerce specialization. We expect that selling CMG Pharm’s excellent products through Home&Mall Shopping’s differentiated distribution network will play a significant role in strengthening market competitiveness and boosting sales of health functional foods.”

Meanwhile, based on the agreement with CMG Pharm, Home&Mall Shopping launched three new products in March: CMG Premium Boswellia, CMG Supercritical RTG Omega-3 Pro, and CMG Glutathione White Lab.