Golfzon Appoints Lee Junhee as New CEO of Golfzon CM... "Full-Scale Smart Golf Course Launch"

Extensive Golf Course Management Experience
Full-Scale Launch of Smart Golf Course Services

Golfzon announced on the 24th that it has appointed Lee Junhee as the new CEO of Golfzon CM, its subsidiary specializing in enterprise resource planning (ERP).

Golfzon CM is a golf course ERP specialist company acquired by Golfzon in March last year to actively pursue a comprehensive smart golf business. It is building an IT platform smart golf course service that provides convenience to golfers and golf course operators.

Lee Junhee, New CEO of Golfzon CM

Lee Junhee, the new CEO of Golfzon CM, earned master's and doctoral degrees in golf course management and field management in the United States, and worked as a golf course manager at IGM, a golf course consignment operation company. Since 2006, he has served as CEO of Hampyeong Dynasty Country Club, Haevichi Country Club, Island Country Club, and Jack Nicklaus Golf Club. In particular, he contributed to the successful hosting of the 2015 PGA Presidents Cup and the 2018 LPGA UL International Crown at Jack Nicklaus Golf Club.

This year, Golfzon plans to accelerate its smart golf course business through Golfzon CM. Services to be provided include smart booking for field reservations before rounds, smart mobile check-in/out services, AI caddie services during rounds, game monitoring, personal swing motion recording services, and convenient food and beverage ordering and settlement through smart orders after rounds.

Lee Junhee, the new CEO of Golfzon CM, said, "Starting this year, Golfzon CM will make every effort to contribute to the full-scale launch of Golfzon's smart golf course business. We will combine Golfzon's accumulated know-how over the past 22 years with various IT technologies to build a next-generation smart golf course operation platform, achieve tangible results, and further strive to become a global golf IT company."