Mr. Blue Exclusively Supplies Webtoons to Japan Amazon... 'Hit IP Overseas Expansion and Revenue Diversification'

Webtoon? Web novel platform company Mr. Blue announced on the 24th that it will exclusively supply webtoons to Japan's Amazon webtoon service, 'Amazon Fliptoon.'

The works Mr. Blue provides to Amazon Fliptoon include 11 romance genre titles, totaling about 400 episodes. Since 2020, after servicing martial arts comics on platforms such as Piccoma and Line Manga using its own IP (intellectual property), it has successfully expanded into the romance webtoon genre.

A Mr. Blue representative said, "We have completed an exclusive supply contract with Amazon Fliptoon for some works currently being serviced on domestic platforms," adding, "We plan to start the service as soon as localization work such as translation and coloring is completed."

He continued, "We will target the 4 trillion won scale Japanese digital comics market by discovering high-quality content not only in martial arts and romance genres but also in various other genres," emphasizing, "We are exploring ways to effectively utilize verified IP by enhancing the resolution of our martial arts works and performing color correction."

Amazon launched Amazon Fliptoon, a webtoon service optimized for smartphones, in Japan on the 7th. Amazon Fliptoon can be accessed on web browsers without the need to install a separate application (app).

Amazon Fliptoon offers services in various genres such as romance, action, and fantasy. Some are provided for free, and subsequent episodes can be purchased or viewed for free after a certain waiting period through the 'wait and watch for free' service.