[Featured Stock] EnvyT Expected to Benefit from Samsung Pay... Naver Pay Merchants Increase from 120,000 to 3 Million

The stock price of NBT, the operator of Naver Pay point benefits, is on the rise. As of 2:20 PM, NBT's stock price recorded 6.89% increase to 6,520 KRW. This is interpreted as a positive effect of the collaboration news between Samsung Pay and Naver Pay.

Samsung Electronics announced yesterday that it will start a collaboration service between Samsung Pay and Naver Pay. Starting today (the 23rd), Samsung Pay can be used for payment at about 550,000 online on-demand merchants, including Naver Smart Store. Previously, only Naver Pay or credit card payments were accepted.

The offline payment experience of Naver Pay will also be implemented within this month. Accordingly, Naver Pay users will be able to use offline payments at all offline merchants nationwide that accept Samsung Pay, using Samsung Pay's MST (Magnetic Secure Transmission) payment method. As a result, the number of Naver Pay offline merchants will surge from 120,000 to 3 million.

NBT's main business is the mobile point platform. NBT's Addison Offerwall is a B2B-based affiliated point network launched in 2018. The representative affiliates of Addison Offerwall are known to be Naver Pay's point benefits and Cookie Oven, a free cookie charging station for Naver Webtoon.