Shinsegae L&B Opens 'Wine & More' Gyodae Station Store... 10th Branch in Gangnam

Operation of 'Cocktail Zone' Reflecting the Latest Alcoholic Beverage Trends

Shinsegae L&B announced on the 23rd that it will open the 10th Wine&More store in the Gangnam area, located at Gyodae Station, on the 24th.

The Wine&More Gyodae Station store, the 10th to open in the Gangnam area, spans approximately 152m² (46 pyeong) and offers around 3,000 products, including exclusive imports by Shinsegae L&B such as Two Hands, Columbia Crest, and Shafer. In addition, popular whiskies like Balvenie and Macallan are also available for purchase.

Targeting the mixology trend of blending various beverages, Wine&More Gyodae Station operates a “Cocktail Zone” where customers can create their own cocktails, providing a unique experience. The store also enhances its display expertise by showcasing single malt whiskies categorized by their distillation regions.

Until the 4th of next month, an opening celebration event will be held. Popular products such as Dom P?rignon, Opus One, Yamazaki, Hibiki, Balvenie, and Macallan will be available at discounted prices, with some items offered at up to 70% off. Additionally, six bottles of Korea’s first single malt whisky, Giwon Batch 1, will be sold in limited quantities. Customers purchasing two or more bottles of Asian liquors, including Giwon whisky, will receive a 5% discount.

A Shinsegae L&B representative stated, “Since the opening of our first Wine&More store in 2015, it has steadily grown over eight years as a specialized platform fostering a healthy drinking culture. We will leverage Shinsegae L&B’s distribution and sales capabilities to provide customers visiting the Gyodae Station store with a unique and enjoyable liquor shopping experience.”