Binggrae Launches 'Banana Flavored Milk Spring Flower Edition'..."Full of Spring Atmosphere"

Binggrae announced on the 22nd that its flagship processed milk product, Banana Flavored Milk, will launch a Spring Flower Edition.

Banana Flavored Milk Spring Flower Edition.
Photo by Binggrae

The Banana Flavored Milk Spring Flower Edition features a cute expression and scattered flower graphics on a bottle-shaped container, allowing consumers to feel the atmosphere of spring. The Spring Flower Edition will be applied not only to individual Banana Flavored Milk products but also to Strawberry Flavored Milk and 4-pack multipack packages.

Banana Flavored Milk releases seasonal editions with package designs tailored to special occasions such as the New Year and Christmas. Additionally, the brand is strengthening its image through differentiated marketing activities, including collaboration marketing with other industries and merchandise marketing that commercializes the bottle container shape. Recently, it has also been making efforts toward corporate social responsibility by conducting eco-friendly marketing activities to raise awareness about proper waste separation.

A Binggrae representative said, “As this is the first spring after the easing of the pandemic, more people are expected to enjoy the season,” adding, “We hope consumers can spend the upcoming spring warmer and more joyfully through the Banana Flavored Milk Spring Flower Edition.”