Repetitive Melody... Targeting Auditory Afterimage Effect
DB Insurance announced on the 22nd that it has launched a new direct car insurance TV commercial titled 'AkkyeotSONG'.
The new advertisement emphasizes the price competitiveness of DB Insurance's direct car insurance, which helps customers save on premiums amid challenging economic conditions.
It was especially designed based on the daily lives of consumers who are accustomed to multitasking by watching TV while using their smartphones simultaneously. The ad aims for an 'auditory afterimage effect' through a catchy melody that lingers in viewers' minds.
The commercial features DB Insurance model actress Lim Yoon-ah, along with filming staff, office workers, electric vehicle drivers, delivery riders, and novice drivers portraying various customer roles, depicted while driving. The advertisement is broadcast on cable TV, YouTube, and online video services (OTT), and unreleased footage will be made available on the DB Insurance Direct YouTube channel in the future.
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