BTS Jungkook's 'Buldak Bokkeummyeon + Neoguri' Recipe Combination Goes Viral
Nongshim: "To Prevent Misuse by Overseas Competitors"
Group BTS member Jungkook shared a ramen recipe combining Buldak Bokkeum Myun and Neoguri on the fan club A.R.M.Y's communication platform 'Weverse'.
Recently, Jungkook posted on the fan club community Weverse a modishumer (a blend of Modify + Consumer) recipe that cooks Nongshim's 'Neoguri' and Samyang Foods' 'Buldak Bokkeum Myun' together, calling it his own ramen recipe. A modishumer refers to a consumer who modifies existing menus to create original recipes.
BTS member Jungkook shared a ramen recipe. The photo is unrelated to the article content. [Image source=Pixabay]
Jungkook detailed the cooking method, saying, "Add about 650mL of water as you see fit, pour it into a frying pan rather than a pot, and heat it up," and "Before the water boils, add one full packet of Buldak liquid sauce, half the Neoguri powder, and the dried ingredients."
He continued, "At the end, add the Buldak dried ingredients and, if you have it at home, some roasted sesame seeds, and pour an appropriate amount of perilla oil," sharing his tips.
Finally, he expressed his affection for fans, saying, "I wasn't hacked," and "A.R.M.Ys should try it too."
In response to Jungkook's posted recipe, BTS member J-Hope commented, "Ah, detox failed," and member Jimin also wrote, "When I go to Korea, I should visit your house first."
Meanwhile, on the 16th, Nongshim reportedly filed trademark applications for 'Bulguri' and 'Bulgeuri' with the Korean Intellectual Property Office. Since BTS Jungkook personally introduced 'Bulgeuri' and it gained significant attention, the trademark application was filed to protect the Neoguri trademark and prevent indiscriminate commercial use.
A Nongshim official explained, "There are currently no plans to commercialize the Bulgeuri product," adding, "The trademark application combines the prefix 'Bul,' meaning spicy, with the Neoguri product naming to prevent overseas competitors from launching products and gaining commercial benefits."
In fact, Nongshim previously applied for trademarks such as 'Bulpagetti' and 'Bullamyeon,' but did not release actual products after registering the trademarks. In the case of ramen, 29 trademark applications were filed last year, but only two were commercialized.
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