Ssangyong Motor Launches Customer Appreciation Program to Celebrate 30,000 Torres Sales

Ssangyong Motor announced on the 21st that it will operate a customer appreciation vehicle inspection service and an integrated customer care program to commemorate the sale of 30,000 Torres units.

The customer appreciation vehicle inspection service will be conducted nationwide at over 310 service networks for about two weeks from today until the 31st. During this period, vehicles brought in can receive free inspection services for 10 items, including ▲air conditioner and heater operation status and filter inspection ▲engine oil leakage check and replenishment, as well as various oil condition checks ▲brake condition inspection ▲tire wear and air pressure check ▲coolant inspection and replenishment.

In addition, Ssangyong Motor is also conducting a Torres navigation (AVN) regular update campaign. Following the full-size map upgrade of the Infocon AVN navigation in October last year, this is a regular update for performance enhancement and system stabilization of the navigation (AVN). It is targeted at customers who purchased before March of this year. Torres vehicles produced and shipped from this month have completed the update and demonstrate stable performance.

Regarding the issue of snow accumulation on Torres headlights, improvements have been identified and development has been completed. After testing and certification procedures, a campaign will be implemented in the fourth quarter, before the upcoming winter, to ensure all customers can receive services without inconvenience.

Along with this, Ssangyong Motor plans to strengthen customer service by operating an ‘Integrated Customer Care Program’ to improve customer satisfaction and realize customer-centric values.

The ‘Integrated Customer Care Program’ is a program that provides continuous service to customers throughout the entire period from vehicle delivery to disposal, based on the longest warranty period in Korea. It plans to operate ▲ABC (Above and Beyond Care) service ▲Remember Service (twice-yearly free inspection service) based on the 5-year/100,000 km free warranty period applied to all models, including the body and general parts, which is the first in the domestic industry.

The ‘ABC Service’ is an optimized service for customers who purchase new vehicles, minimizing inconvenience through regular communication for one year from the delivery date, and providing vehicle consultation and maintenance services through the operation of high-tech managers.

Kim Kwang-ho, Head of Domestic Business Division at Ssangyong Motor, said, “The Integrated Customer Care Program prepared to repay customers who chose Torres is a differentiated customer care service from other domestic automakers, designed to improve customer service satisfaction through perfect vehicle management from purchase to disposal.” He added, “We will always put customers first and do our best to realize customer-centric values by thinking from the customer’s perspective and providing products and services that customers want.”