Ildong Foodis is expanding its pet food and customized health food business by consecutively launching three new brands.
According to industry sources on the 19th, Ildong Foodis will launch the premium health pet food brand 'FoodisPet' on the 22nd. Starting with this, the company plans to consecutively introduce the male-specialized health functional food brand 'BlackMax' at the end of this month, and the female-customized inner beauty brand 'Viewbit' in early next month. All three brands have completed trademark registration.
Ildong Foodis has been selling various health functional foods through the 'Hi-Mune' brand. Through the launch of new brands, it is expected to segment the target audience and actively attract new customers.
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
