Castelbajac Led by Lee Min-jung Shows Strong Sales in January-February

Golfwear brand Castelbajac announced on the 14th that its sales in January and February this year showed double-digit growth compared to the same period last year.

Castelbajac's sales in January and February this year increased by 16% compared to the same period last year, achieving its target. Castelbajac attributes this success to bold new colors and fresh designs applied to spring and summer apparel, as well as a marketing strategy featuring actress Lee Min-jung.

Castelbajac targeted golfers heading out for spring rounds by adopting eye-catching new colors such as neon green and coral pink. Additionally, following Lee Ha-nee and Park Shin-hye, actress Lee Min-jung was selected as the official brand model to strengthen Castelbajac's distinctive bright and elegant image.

A Castelbajac representative said, "As the peak golf season begins and outdoor activities increase, we expect sales to rise even further," adding, "We will continue activities focused on profitability, such as improving operational efficiency and concentrating on sales in line with the post-COVID-19 era."