Beautycurly, Makeup Sales Soar... Driving Growth of Luxury Brands

'Beautycurly Festa' until the 16th

Curly announced on the 14th that the makeup sales of Beauty Curly increased by about 4 times. In particular, the sales of luxury beauty products grew significantly, leading the growth trend.

According to Beauty Curly, makeup sales from January 1st to the 10th of this month surged by 294% compared to the same period last year. During the same period, the number of purchasing customers also increased by 2.4 times.

Beauty Curly is holding the 'March Beauty Curly Festa' until the 16th.
[Photo by Curly]

The product category that showed the highest growth was the luxury beauty makeup line. The makeup specialty brand Hourglass's Glossy Balm and Lip Oil products, which joined this month, sold out the promotional gifts prepared for the opening within two days due to high order volume.

Meanwhile, Beauty Curly is offering up to 70% discounts on over 2,800 beauty products through the 'March Beauty Curly Festa' until the 16th.

A representative from Beauty Curly said, “Not only existing luxury beauty brands such as Hera, MAC, and Est?e Lauder but also recently joined brands like Bobbi Brown and Laura Mercier are showing remarkable growth,” adding, “We will continue to strive to introduce more beauty products to our customers through the new entry of various makeup beauty brands this year.”