Development of Tourism Products Targeting the MZ Generation, Running Fam Tour Conducted
Marine Culture Tourism City, Run-Trip Influencer Promotion
Pohang City is recruiting participants for the 'Pohang Running Fam Tour' targeting influencers who love running, from the 13th to the 26th for two weeks.
This fam tour is designed as a schedule to enjoy the scenery while running through Pohang's beautiful running courses such as Cheolgilsup and Yeongildae Beach, and to visit famous tourist spots and hot places. It is scheduled to take place over two days from March 31 to April 1.
Participants in the fam tour will be provided with accommodation, meals, transportation, and promotional materials during the schedule. The target applicants are about 20 SNS influencers on platforms such as Instagram who love running.
To apply, download the application form from the notice section on the Pohang City website, fill it out, and send it to the person in charge via email. For other inquiries, contact the Tourism Marketing Team of the Convention and Tourism Industry Division of Pohang City.
Detailed selection criteria can be found on the Pohang City website and SNS accounts. This fam tour is only open to those who have an address outside of Pohang City.
Park Sang-jin, head of the Convention and Tourism Industry Division, said, "This fam tour is prepared to showcase the unique charm of the marine cultural tourism city of Pohang and is enjoyable for anyone who loves running. We ask for the interest and participation of many people."
The running fam tour is a new sports cultural tourism item that combines running, popular among the MZ generation, with tourism, and has recently gained great popularity.
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