Government Supports Resumption of K-Drama and Variety Show Exports to Chinese-speaking Regions

Operating Korean Joint Pavilion at Hong Kong's 'Filmart' After In-Person Transition

The Ministry of Culture, Sports and Tourism and the Korea Creative Content Agency announced on the 13th that they will operate a Korean joint pavilion at Hong Kong's FILMART to help resume exports of K-dramas and variety shows to the Greater China region. FILMART is the largest TV and film market in the Asia-Pacific region, primarily visited by buyers from the Greater China area. It is being held as an in-person event for the first time in four years since the spread of COVID-19.

On the 31st, citizens are touring booths at the international broadcasting video market 'BCWW (BroadCast WorldWide) 2022' held at Dongdaemun Design Plaza in Seoul. Photo by Moon Honam munonam@

At the Korean joint pavilion, 23 domestic companies including SBS Contents Hub, CJ ENM, Content Wave, KBS Media, MBC, SLL JoongAng, AStory, KT Studio Genie, WhyNot Media, WeMade, and Young & Contents will showcase about eighty works. With the resumption of Korean drama broadcasts in China last year, expectations for exports to the Greater China region have grown significantly. The Ministry of Culture, Sports and Tourism supports the Korean joint pavilion along with pre-business matching and exchange events. A K-content promotional showcase unveiling works scheduled to air this year will also be held in the main theater at the event venue. A ministry official stated, "Kim Na-young, CEO of West World Story who produced the drama 'Look At Me,' along with actors Lee Min-ki and Han Ji-hyun will attend to present the characters, viewing points, and production and distribution plans of the work."

The Ministry of Culture, Sports and Tourism encourages the overseas expansion of K-content by supporting domestic companies' participation in international broadcasting and video markets. Starting with FILMART this year, it will support the development of emerging markets and expand face-to-face business and export opportunities such as K-content promotional screenings and distribution consultations in the Americas, Europe, and Asia regions.