HiteJinro Expands Sales of 'Jinro Pink Edition' at Convenience Stores and Supermarkets

HiteJinro announced on the 13th that it will launch the 'Jinro Pink Edition' in the home market and expand its sales.

The Pink Edition of 'Zero Sugar Jinro,' which was first released last month in the entertainment market and received a positive response, will start selling this month in convenience stores, marts, and other home market channels nationwide, expanding its distribution channels. Reflecting consumer feedback on the Jinro Pink Edition, the proportion of the Pink Edition in the entertainment market will also be increased.

Jinro will also strengthen its marketing activities. The goods pop-up store 'Dukkeob Sanghoe,' which opened in January, will be extended for two weeks and operate until the 19th. Visitors can experience a differentiated complex cultural space with interactive content and various attractions.

Additionally, in collaboration with Kakao, starting today, 'Dukkeobi Ice Cream Cake' and 'Dukkeobi Chocolate' featuring the Dukkeobi character will be introduced. These products will be sold through Kakao Gift.