Klook and Busan Tourism Organization Join Hands to Revitalize Busan Tourism

Busan Tourism Product Development and Joint Marketing Business Agreement

Global travel and leisure platform Klook announced on the 8th that it has signed a business agreement with the Busan Tourism Organization to attract domestic and international tourists to Busan and revitalize local tourism.

Lee Jeong-sil, President of Busan Tourism Organization (left), and Lee Junho, Head of Klook Korea, are taking a commemorative photo after signing a business agreement.
[Photo by Klook]

Klook and the Busan Tourism Organization will jointly promote in key target markets worldwide, including Asia. Klook plans to jointly develop Busan tourism products with the organization, support marketing activities, and utilize its global customer pool to bring domestic and international tourists to Busan.

Klook sells 490,000 activity products worldwide. The monthly number of visitors exceeds 40 million. Last year, Klook's inbound travel sales (foreign tourists visiting Korea) fully recovered to 100% compared to 2019.

Lee Junho, head of Klook Korea, said, "We have partnered with the Busan Tourism Organization to contribute to the revitalization of tourism in Busan, the second largest city in South Korea," adding, "We will strive to promote Busan's diverse attractions based on our expertise and technology in introducing travel content and providing reservation services worldwide."