Transbeverage Launches 'X-Rated Cherry Blossom Edition'

X-Rated Cherry Blossom Edition. [Photo by Transbeverage]

Transbeverage, a premium liquor brand importer and distributor, announced on the 7th that it will launch the premium pink liqueur 'X-Rated Cherry Blossom Edition' to welcome spring.

X-Rated is a liqueur made by infusing the finest distilled spirits from the Champagne region of France with Sicilian blood orange, mango, and passion fruit. It features tropical fruit flavors, a smooth and sophisticated texture, and a deep finish with a sweet aftertaste. Produced by the global liquor company Campari Group, it has a relatively low alcohol content of 17%, making it easy to enjoy straight, and it can also be enjoyed in various ways to suit personal tastes, such as the recently popular highball. Notably, the ‘X Sparkling,’ a 1:1 mix of X-Rated and sparkling wine, and the ‘X Shot,’ chilled X-Rated served as a shot, are well-known.

The newly released X-Rated Cherry Blossom Edition is a cherry blossom packaging product consisting of 1ℓ of X-Rated that matches the pink cherry blossoms. It will be sold as a limited edition at 10 E-Mart Traders locations.

A Transbeverage representative said, “As the desire to experience premium liquor culture grows recently, interest in premium liqueurs is increasing,” adding, “We will continue to create a refined liquor culture that meets the diverse tastes and desires of consumers.”