Makeup Show with Rewards... Shinsegae Department Store's Spring Cosmetic Fair

Shinsegae Department Store to Host Cosmetic Fair from the 9th
Cosmetics Sales Increased by 17% Last Month Following Mask Mandate Lift
Prada, Dior, and More Present Perfume Pop-Ups

Models are showcasing products at the Prada perfume pop-up store in the Shinsegae Department Store main branch.
[Photo by Shinsegae Department Store].

Shinsegae Department Store announced on the 7th that it will hold a Cosmetic Fair from the 9th to the 19th to capture the demand for cosmetics. The event includes makeup shows and a cosmetics mileage reward program.

A total of over 80 cosmetic brands, including Est?e Lauder and Biotherm, will participate in this event held across all stores. Biotherm has prepared an exclusive Shinsegae gift set featuring Obvitamine. Customers who purchase a 75ml Obvitamine shower gel will receive a set including a 7ml shower gel, 20ml body milk, 20ml hand cream, and 5ml Bocoporel lip butter. From the 15th to the 21st, Est?e Lauder will hold a large popup on the first floor of the Gangnam branch's The Stage. Visitors will be offered personalized skin consulting services and product trial opportunities. To celebrate the popup opening, customers who purchase the bestselling 115ml Brown Bottle set will receive an additional 50ml Brown Bottle as a gift.

Various makeup shows will also be available. From the 17th to the 19th, the Chanel Beauty stores at Daegu Shinsegae and Hanam branches will host a Rouge Coco Lip Balm makeup show. From the 16th to the 19th, the Centum City branch will present a Makeup Forever New HD Skin Powder Foundation launch makeup show.

A cosmetics mileage reward program will also be conducted. Customers who accumulate mileage in the cosmetics category using Shinsegae affiliated cards by March 31 will receive a 10% Shinsegae gift certificate based on their total accumulated amount.

Various perfume popup stores will also be featured. The main branch will showcase the 'Prada Paradoxe' perfume until the 16th of next month. Prada Paradoxe perfume is characterized by its luxurious triangular logo design and a subtly fresh floral scent, with the representative product being Prada Paradoxe EDP. A popup for Miss Dior 'Blooming Bouquet Eau de Toilette,' known for its refreshing floral fragrance, will also be available.

Shinsegae Department Store stated that the number of customers seeking cosmetics has increased following the lifting of the indoor mask mandate. Last month, Shinsegae Department Store's cosmetics sales grew by 17% compared to the same period last year.