Sancheong Expo, Recruiting Companies for the Oriental Medicine Anti-Aging Industry Pavilion Participation

Expansion of Industrial Exhibition Scale: Recruiting 150 Companies and 75 Booths

The Organizing Committee of the 2023 Gyeongnam Sancheong World Traditional Medicine Anti-Aging Expo is recruiting companies to participate in the Korean Medicine Anti-Aging Industry Pavilion during the expo until May 31.

The industry pavilion is recruiting companies in five sectors without regional restrictions: Korean medicine/Korean medical processed products, health functional foods, cosmetics/beauty, bio/pharmaceuticals, and bio/healthcare.

In particular, it plans to prepare a business exchange platform that aligns with the sustainability and scalability of the Korean medicine anti-aging industry through participation from companies and institutions in various fields, not limited to product sales.

Booth applications can choose between the full period (independent booth, 1.3 million KRW) and short period (basic booth, 1.6 million KRW, total 6 sessions). Early applicants can receive a 25% discount (400,000 KRW) if applying by the end of March, and a 15% discount (240,000 KRW) if applying by the end of April. The recruitment period is from the 6th to May 31, and applications can be submitted via email to the organizing committee.

The recruitment scale has been doubled compared to 2013 to 150 companies and 75 booths, and it will be operated by session to allow many companies to participate.

Additionally, participating companies will receive various benefits such as export consultation meetings, online marketing support, and live commerce.

The export consultation meeting plans to invite buyers suitable for each company’s needs through pre-matching using overseas buyer networks held by specialized institutions. For 50 invited buyers, airfare, accommodation, and interpretation will be supported.

The online marketing support project will be customized by selecting items practically needed by companies through 1:1 consulting with marketing experts. It plans to provide support for online advertisement production (banner ads, content ads, keyword ads, influencer sponsorship ads, etc.) and expansion of company marketing content (product photography, promotional video production, etc.).

Also, in the rest zone, various side events such as prize giveaways and roulette events that visitors and participating companies can enjoy together will be held.

After completing the application by the end of May, the final participating companies will be confirmed through qualification screening in June.

Yoon Doo-hee, Head of Operations at the Organizing Committee, said, “As this is an internationally approved event held for the first time in 10 years, we are making multifaceted efforts to attract not only local companies in the anti-aging field but also promising domestic companies,” adding, “We will prepare thoroughly to expand the base of the local Korean medicine and anti-aging industry.”

The 2023 Sancheong World Traditional Medicine Anti-Aging Expo, themed “Promise of the Future, Traditional Medicine in the World,” is a government-approved international event jointly hosted by the Ministry of Health and Welfare, Gyeongsangnam-do, and Sancheong-gun. It will be held for 35 days from September 15 to October 19 at the Donguibogam Village area in Sancheong.