Hyundai Department Store to Open 'BTS Lego Pop-up Store'

Pangyo Branch Opens on the 6th, The Hyundai Seoul on the 7th
Featuring a Giant Diorama Exhibition and Sale of the 'LEGO BTS Dynamite' Set

Hyundai Department Store is operating a pop-up store collaborating with BTS and the Danish toy company LEGO Group until the 26th of this month.

On the 5th, Hyundai Department Store announced that it will present the 'LEGO BTS Dynamite' pop-up store, hosted by LEGO Korea, at Pangyo Branch and The Hyundai Seoul on the 6th and 7th respectively.

This pop-up store, themed around BTS's mega hit song "Dynamite" music video, offers various events including experiencing new products, an exhibition of the 'LEGO BTS Concert Diorama' made with LEGO, and a LEGO minifigure photo zone.

At The Hyundai Seoul, a pop-up space operated by LEGO Korea will be set up throughout the entire 5th floor Sounds Forest, a 1,000-pyeong indoor garden. On a large screen installed on the central stage, LEGO reinterpretations of BTS's music videos and LEGO product introduction videos will be showcased. In front of the stage, a giant LEGO diorama inspired by an actual concert hall will be exhibited, along with a photo gallery.

Along with the visual attractions, various experiential events will also be held. The experience area consists of a 'Custom LEGO Minifigure Zone' where visitors can create their own figures using LEGO provided at the pop-up store, and a minifigure photo zone featuring LEGO representations of BTS members. A crane LEGO claw machine game event will also be held for customers who make purchases.

To commemorate the opening of the LEGO pop-up store, Hyundai Department Store will also hold an online live broadcast called The Hyundai Live. The live broadcast will take place on the 8th at 8 PM at the LEGO Store on the 5th floor of Pangyo Branch. The broadcast will showcase 19 best new LEGO products including the 'LEGO BTS Dynamite' set, 'The Lord of the Rings: Rivendell,' 'Harry Potter,' and the 'Technic Series.' The broadcast can be viewed through Hyundai Department Store's official online mall, TheHyundai.com website, and app.