Lloyd Bomb Hair Selected as This Year's Hair Color 'OLLY Green' for the Jalpa Generation

[Lloydbomb Hair 2023 Hair Color 'OLLY Green' Exclusive Model Tohiro Rika (Agency Evnier Artainment)]

The hair brand ‘LLOYD BOMB Hair’ has selected 'OLLY Green' as the 2023 Lloyd Bomb hair dye color of the year for the Za generation.

‘LLOYD BOMB Hair’ is a subsidiary of HueEM Company, a major domestic beauty franchise with over 260 stores nationwide. According to Avenir ARTtainment, another entertainment affiliate of HueEM Company and a hair model agency that strengthened branding marketing by selecting 'OLLY Green,' green symbolizes nature and provides stability and hope just by looking at it. As a healing color, they combined the French word 'OLLY' with green, which represents growth, life, and hope, naming it 'OLLY Green' as a color for the Za generation.

Along with this color of the year, ‘LLOYD BOMB Hair’ offers the year's tassel cut, volume magic, and C-curl perm at Lloyd Bomb stores nationwide, including Yeongdeungpo-gu in Seoul, Yuseong-gu in Daejeon, Dalseo-gu in Daegu, Dongnae-gu in Busan, and Siheung in Gyeonggi Province.

Additionally, ‘LLOYD BOMB Hair’ has selected Tohiro Rika (age 20), affiliated with Avenir ARTtainment, as the main model for this year’s color. The name ‘Rika’ means pear blossom, a flower that heralds spring, and true to this meaning, Tohiro Rika is introducing the spring of ‘LLOYD BOMB Hair’ to the Za generation with OLLY Green.

Meanwhile, ‘LLOYD BOMB Hair’ is a hair salon brand whose main customers are the trend-sensitive teens and twenties of the Jet generation (Z) and Za generation, and accordingly, it quickly adopts trendy hairstyles.