Major Smartphone Companies from China Participate in MWC... Samsung Electronics Also Watching Closely

[Barcelona=Asia Economy Reporter Oh Su-yeon] As Chinese smartphone companies participated in large numbers at the Mobile World Congress (MWC) 2023 held in Barcelona, Spain, Samsung Electronics executives were also seen closely observing these companies throughout the venue.

Choi Juseon, President of Samsung Display, is touring the Samsung Electronics exhibition hall at MWC2023 held in Barcelona, Spain, on the 27th (local time).
[Photo by Oh Suyeon]

On the 27th (local time), Park Yong-in, President of Samsung Electronics' System LSI Business Division, toured the exhibition halls of Chinese companies such as Xiaomi and Oppo, located in Hall 3 alongside Samsung Electronics' pavilion at MWC. President Park said, "In a way, since Chinese companies are also customers of camera sensors, we are carefully examining their products."

Kyung Kye-hyun, President of Samsung Electronics' Device Solutions Division, also visited Oppo's booth to check their technology. President Kyung personally experienced Oppo's computational audio, among other features.

Recently, Chinese companies have been targeting Samsung Electronics by emphasizing cost-effectiveness (performance relative to price) and copycat (imitative product) strategies. Especially in Europe, where MWC is held, according to Counterpoint Research, Samsung Electronics maintains the number one market position, but Xiaomi has overtaken Apple to become second, intensifying market competition. Oppo and Honor, among others, occupied spaces near Samsung Electronics' Hall 3 pavilion at this MWC and exhibited foldable phones that closely resemble the Galaxy Z Fold and Flip series.

On the 27th (local time), Oppo's Find N2 Flip exhibited at MWC2023
Photo by Oh Su-yeon

On the same day, Choi Joo-sun, CEO of Samsung Display, who visited the Samsung Electronics pavilion, responded "Yes" when asked by reporters if Chinese companies are threatening. No Tae-moon, President of the MX Business Division, avoided answering questions about the strong offensive from Chinese companies, saying, "It does not seem appropriate to comment on competing companies."