K2 Korea Group (CEO Jung Young-hoon)'s online direct mall 'K.VILLAGE' announced that it surpassed 200,000 integrated members as of February 27, 2023.
Opened last April by integrating various brands of K2 Korea Group including △K2 △EIDER △DYNAFIT △WIDE ANGLE △K2 SAFETY △EIDER SAFETY, K.VILLAGE has established itself as a leading sports outdoor specialty mall in Korea by surpassing 200,000 integrated members.
To celebrate reaching 200,000 members, K.VILLAGE is holding a congratulatory comment event on its homepage from February 27 to March 12, with prizes awarded through a drawing.
K.VILLAGE is organized mainly by brand, category, and gender, with shoes and accessories separately arranged to enable efficient shopping. In particular, the style category is divided into hiking, sports, golf, lifestyle, and workwear, curating various brand products within the K2 Group, which has received positive responses.
Through its flagship section, ‘K.VILLAGE MAGAZINE,’ the mall delivers the latest trends related to sports and outdoors every week, and offers various benefits to customers during the large-scale K. PLAYDAY event held for one week each month. Recently, other brands such as TaylorMade and Timberland have also been actively joining the platform.
A K2 Korea representative stated, “Through the integrated mall K.VILLAGE, K2 Group aims for greater growth by enhancing synergy among brands. We plan not only marketing activities that effectively communicate the technology and product quality of our key brands but also to promote new customer inflow from the MZ generation by strengthening our sports and outdoor identity.”
Meanwhile, in early February this year, K2 Korea officially launched the Danish outdoor brand ‘NORDISK.’ Based on NORDISK’s strong emotional camping identity, the brand plans to develop as a ‘premium emotional lifestyle outdoor’ brand encompassing diverse outdoor lifestyles targeting mainly people in their 30s.
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