Daemyung I'm Ready Wins Grand Prix in 'The Awards' Advertising and Campaign Category

The Largest Digital Industry Awards in Korea
Top Prize in the Small and Medium Specialized Enterprises Category

Daemyung Sono Group's Daemyung Station life care funeral service brand 'Daemyung I'm Ready' announced on the 22nd that it won the grand prize, the highest award, in the advertising & campaign small and medium specialized enterprise category at the '2022 Ahn Award,' the largest digital awards ceremony in Korea.

Daemyung I'm Ready received the top award in the Small and Medium Specialized Enterprises category at the '2022 Ahn Award' advertising campaign video
[Photo by Daemyung Sono Group]

Previously, Daemyung I'm Ready introduced a new brand film last year with the slogan 'Life All Ready,' which means preparing all life services that customers want in advance. YouTube video release has since surpassed 8.2 million views and is approaching 10 million views. In addition, they carried out activities such as collaborating with Instagram webtoon artists to create webtoons based on actual customer service usage reviews.

A representative from Daemyung Station said, "This award is the first achievement Daemyung I'm Ready has earned at Korea's representative digital advertising awards, making its significance and symbolism very great. Since the brand campaign sincerely conveyed differentiated value and received favorable evaluations, we will continue to strengthen communication with customers through new and diverse activities."