Kolon Industries FnC Division announced on the 22nd that the women's young character casual brand Lucky Chouette has selected IVE's An Yujin as its new muse this year.
Starting this season, Lucky Chouette chose An Yujin, an icon of the MZ (Millennial + Generation Z) generation, as the brand muse. An Yujin's stylish and diverse charm is expected to maximize synergy by blending with the unique sensibility that Lucky Chouette aims to showcase.
Lucky Chouette also unveiled its first advertising campaign for the 2023 SS season featuring muse An Yujin. The campaign is themed "Lucky Iconic" and is characterized by visuals that add a sporty mood to the sailor look symbolizing Lucky Chouette. In the released photos, An Yujin exudes a modern yet chic atmosphere by pairing a white sailor collar dress with a navy sailor cardigan.
Various promotions will also be held. Gifts will be given to those who participate in the regram event on Lucky Chouette's official Instagram and the best outfit voting on Kolon Mall. The Lucky Chouette products worn by An Yujin will be released online seven days earlier than in stores and will later be available at offline stores nationwide. Detailed information can be found through Kolon Mall.
A representative from Lucky Chouette said, "This year, we plan to appeal to young customers, including Lucky Chouette enthusiasts, with trendy colors and unique designs," adding, "We hope that An Yujin, who has positive and bright energy, will rise as a new fashion icon for the MZ generation."
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