Asung Daiso Launches BomBom Series... From Stationery to Living Essentials

‘Lovely Highteen Mood’ Concept Products

Asung Daiso is launching the '2023 BomBom Series' products inspired by cherry blossoms.
[Photo by Asung Daiso]

Asung Daiso announced on the 21st that it will launch the '2023 Bombom Series' products inspired by cherry blossoms.

This series focuses on the MZ generation (Millennials + Generation Z) and offers over 30 items including stationery, fancy goods, fashion, and living products. Designed with a lovely high-teen mood concept, it features colorful hues, floral patterns, checkerboard designs, and bold, retro fonts.

The phone decoration set allows you to create a personalized phone case by combining various stickers such as flowers and butterflies, while the Bombom smartphone bead strap is a cord made by stringing beads with a retro color feel, which can be worn on the wrist to create an accessory-like impression.

A Daiso representative said, “Ahead of the coming spring, we have returned with the Bombom Series, Daiso’s representative series, infused with the MZ generation’s sensibility in a lovely high-teen mood. We plan to continue introducing series products that allow customers to experience various emotions.”