"Ssangyong Motor's Commitment to Customer Satisfaction: CSI Goal Achievement Resolution Meeting"

[Asia Economy Reporter Oh Gyumin] Ssangyong Motor announced on the 17th that it held a service network workshop and a resolution meeting to pledge the achievement of CSI goals to improve service customer satisfaction.

About 100 participants, including Kim Kwangho, Head of Ssangyong Motor Domestic Business Division, Kim Dongguk, Head of Service Business Division (Executive Director), related executives and employees, and representatives of nationwide service network corporate service centers, attended.

The event proceeded in the order of ▲ seminar for improving service quality and customer satisfaction ▲ awarding the best business sites of 2022 ▲ resolution for improving customer satisfaction (CS) in 2023. Through the reading of the resolution by Kim Myungcheol, Chairman of the Corporate Council (representative of Bupyeong Service Center), all participants united their will to achieve the CSI goals.

[Photo by Ssangyong Motor]

As a result of the comprehensive evaluation of the 2022 service network including customer satisfaction, maintenance technical skills, and service system, Namdaejeon Service Center (Representative Kim Sangjoong) was selected as the best business site, and Ansan Service Center (Representative Jang Minho) and Cheonan Service Center (Representative Han Seokgyun) were selected as excellent business sites. They were awarded plaques and certificates for the best and excellent business sites.

According to the after-service satisfaction (CSI) survey announced by the professional research agency Consumer Insight, Ssangyong Motor scored 821 points last year, up from 816 points in 2021. It ranked second among domestic automobile brands, but this year it plans to further strengthen its service brand ‘Remember Service’ with the goal of becoming number one in the industry.

Head Kim said, “Despite various difficult conditions last year, I sincerely thank the service network representatives who did their best for company normalization and customer satisfaction,” and added, “As Ssangyong Motor has now started a new beginning, please do your best with a new mindset to go beyond customer satisfaction to customer impression.”