Shinsegae 5mazing Card Festa Resonates with 2030 Generation

12.5% Sales Growth and 1,000 New Customers Added
Half of Shinsegae Poovilla BC Baro Card Issued to 2030 Generation

Shinsegae Department Store, 5mazing Card Festa
[Photo by Shinsegae].

Shinsegae Department Store, in collaboration with five affiliated card companies, is driving February sales with the '5mazing Card Festa.' Despite an earlier Lunar New Year this year and no major events, the industry’s most extensive customer-tailored benefits through affiliated cards have generated a positive response.

From the start of the 5mazing Festa on the 2nd until the 14th of this month, Shinsegae Department Store’s sales increased by 12.5%. In particular, promotional events targeting soon-to-be newlyweds in the lifestyle and luxury jewelry categories grew by 21.2% and 43.9%, respectively, during the same period.

The number of customers in their 20s and 30s also rose significantly. The 'Store Tour Package,' launched by Shinsegae from the 3rd to the 12th of this month, saw visits from customers in their 20s and 30s account for nearly half of all visitors during the event. The store tour package, which allows customers to enjoy exclusive experiential facilities only available at Shinsegae Department Store?such as the Daejeon Shinsegae Art & Science Nexperium (science museum) and the Centum City branch ice rink?offers discounts when coupons downloaded via the mobile application (app) are used for payment with affiliated cards.

The newly introduced 'Shinsegae Puvilla BC Baro Card,' launched on the 3rd of this month, also contributed to acquiring new customers. From the 3rd to the 14th, 1,000 new customers applied for the Shinsegae Puvilla BC Baro Card, with 42% of them in their 20s and 30s. It is analyzed that benefits such as an unlimited 1.7% billing discount on payments at Shinsegae Department Store and a 2.7% billing discount at Shinsegae Academy influenced this outcome.

Shinsegae will present the second phase of the 5mazing Card Festa until the 26th of this month, offering customized benefits targeting spring fashion demand to attract customers. Until the 26th, customers who purchase single-brand fashion items worth 2 million, 3 million, 5 million, or 10 million KRW or more using Shinsegae affiliated cards will receive gift certificates worth approximately 7% of their purchase.

A lucky draw event offering up to 20% in promotional benefits has also been prepared. Customers who purchase single-brand fashion items worth 300,000, 600,000, or 1 million KRW or more will be randomly given coupons to participate in promotional events ranging from 5% to a maximum of 20% discounts, expected to attract many customers preparing their spring outing wardrobes.