Samsung Display, QD-OLED New Product Internal Exhibition

Touring Exhibition of Latest QD-OLED Worksites Featuring 77-inch TVs and 49-inch Monitors

[Asia Economy Reporter Sunmi Park] Samsung Display has unveiled its 2023 QD-OLED new products, spotlighted as next-generation technology, to its employees for the first time and shared its vision for the large OLED business this year.

On the 15th, Samsung Display announced that it will hold a two-week in-house exhibition called 'QD Sneak Peek' for the QD-OLED new products. The term 'Sneak Peek,' meaning 'to secretly take a look,' is an event where new products are revealed to employees before launch to receive objective evaluations of the products while sharing the company's next-generation technology vision.

At this exhibition, Samsung Display showcased the 2023 new products including the extra-large 77-inch TV QD-OLED and the 49-inch ultra-wide monitor QD-OLED, and also set up an experience booth comparing the 65-inch QD-OLED with competing products.

Samsung Display employees are viewing the ultra-large 77-inch TV QD-OLED product.

The 2023 QD-OLED new products apply advanced artificial intelligence (AI) technology and the latest organic materials to increase the maximum brightness to over 2000 nits while reducing power consumption by 25% compared to last year's products, providing consumers with excellent picture quality and a reasonable user experience.

QD-OLED is a next-generation large display technology that began mass production in 2021 and won innovation awards at CES, the largest electronics and IT exhibition, in both 2022 and 2023. Among commercialized displays, it boasts the widest and most accurate color expression, high color luminance, and wide viewing angles, earning favorable reviews from the market immediately after launch.

A Samsung Display official said, "Introducing the company's strategic technology to overcome the stagnant TV and monitor market to employees will be a great opportunity to join the company's vision."