Contribution to Revitalizing Online Expansion of Small and Medium-Sized Businesses
Coupang announced on the 15th that it received a commendation from the Minister of SMEs and Startups in recognition of its contributions as an excellent win-win company, supporting the online advancement and marketing of small and medium-sized merchants.
To support small and medium-sized merchants struggling due to COVID-19, Coupang held a retail win-win exhibition with the Small and Medium Business Distribution Center, providing marketing activities such as sales channel support and promotions. Last year, a total of 809 small merchant companies participated with 6,283 products in the win-win exhibition. During this period, participating companies saw a 43% increase in sales compared to the previous year.
Coupang has actively participated in nationwide consumer promotion events hosted by the Ministry of SMEs and Startups, contributing to the development of online sales channels for small and medium-sized merchants. According to the Small and Medium Business Distribution Center, among various online shopping malls, small merchants participating in the event achieved the best sales performance on Coupang.
Daegun Park, Head of Coupang's New Business Division, said, “We are doing our best to connect excellent products from small and medium-sized merchants in each region with consumers,” adding, “We will continue to expand collaboration with government agencies and local governments to support the stable growth of small and medium-sized merchants listed on Coupang.”
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