Shuka World and NewJeans to Become Seoul City Public Ambassadors

Award Ceremony and Appointment of Seoul Public Ambassadors at Seoul City Hall

[Asia Economy Reporter Kiho Sung] Seoul City announced on the 15th that the Seoul Metropolitan City Ambassador Appreciation Plaque Award Ceremony and Appointment Ceremony will be held tomorrow at Seoul City Hall. The event will bring together outstanding promotional ambassadors who have devoted their talents and passion to promoting Seoul, as well as newly appointed ambassadors who will become the new faces of Seoul.

Seoul City expresses its gratitude to the ambassadors who have actively participated in promoting Seoul's city administration. Seoul Mayor Oh Se-hoon is scheduled to personally present the appreciation plaques.

Over the past three years, actors Choi Bul-am, popular characters Pinkfong and Baby Shark, actress Park Jin-hee who led environmental promotion efforts, makeup artist Jung Saem-mool who contributed to widely promoting Seoul’s beauty, Korean painter Kim Hyun-jung, and broadcasters Alberto Mondi and Jay Son, as well as singer Lee Young-ji, who represented the dreams and hopes of youth and collaborated with Seoul City to nurture those dreams through various content, are the recipients of the awards.

New appointments of Seoul City promotional ambassadors are taking place for the first time in two years. The newly appointed ambassadors are composed of celebrities who aim for a happy city together, Seoul, and can effectively promote the 8th term slogan ‘Together · Charming Special City Seoul,’ while sharing and practicing the value of ‘walking with the vulnerable’ in their daily lives. They are influential figures from various fields who meet the tastes and needs of citizens sensitive to rapidly changing media and content trends.

Familiar actors No Ju-hyun and Gil Yong-woo with warm and friendly images, broadcaster Sean who shares positive influence, comedian Kim Yong-myung with lively wit capturing the MZ generation, announcer couple Oh Sang-jin and Kim So-young who recently conquered parenting variety shows with their sharp charm, singer Lee Seok-hoon active in various entertainment beyond his sweet voice, YouTuber Shuka World, a former securities fund manager who explains the difficult economy easily, psychiatrist brothers Yang Bro (Yang Jae-jin and Yang Jae-woong) active on various channels including entertainment and YouTube, influencer TikToker On Oppa with 21.5 million followers, and idol group singer NewJeans, who entered the US Billboard 'Hot 100' chart and set a 'million-seller' record just six months after debut, will receive appointment plaques from Mayor Oh Se-hoon on site and begin their promotional ambassador activities in earnest.

'Let’s create Charming Seoul together!' At the event, the new and old Seoul Metropolitan City ambassadors will take photos holding hand signs depicting various policies and charming spots that embody Seoul’s future vision in front of the Seoul Metropolitan City map photo zone, expressing their expectations for a renewed Seoul.

Choi Won-seok, Seoul City Public Relations Planning Officer, stated, “The role of Seoul City promotional ambassadors will be important for Seoul to become a globally competitive city in the TOP 5.” He added, “We will continue to make our best efforts with Seoul City promotional ambassadors to create a charming city, Seoul.”