[Global Hit Item] Korean-Style Boyfriend Look 'Lookpine'... Popular in Northern Europe

Over Double the Overseas Sales Last Year
Main Products Are Men's Clothing for 20s and 30s
Although a Men's Brand, Many Female Customers Too

Eden Sol, CEO of Lookfine.
[Photo by Cafe24]

"We receive orders and buyer inquiries from places like Norway and Dubai as well. We are truly feeling the popularity of K-fashion in the global market."

On the 15th, Eden Sol, CEO of Lookfine, said in an interview with Asia Economy, "Last year, overseas sales more than doubled compared to the previous year," adding, "We initially targeted Asian regions such as Japan and Taiwan, and interest in our brand is rising in other countries as well."

CEO Eden founded Lookfine in 2015 after completing four years of service as a non-commissioned officer, using the funds he had saved. He studied fashion and management while sleeping only 2 to 3 hours a day in a small office near Dongdaemun, and within a few years, grew the company to annual sales in the tens of billions of won. Notably, the number of Instagram followers has exceeded 240,000, increasing online visibility, with 30-40% of them being foreigners.

Lookfine's main products are men's clothing for those in their 20s and 30s. CEO Eden explained, "We generally pursue a beige style that is not too flashy, but emphasize special points with various materials and colors. The product selection and coordinated outfit content that I personally oversee are the company's competitive edge. We introduce about 100 new products every month, and I try on each one myself and discuss coordination with employees. Since it sells well in Korea, I am confident it will sell well anywhere in the global market, so I ask for many opinions."

Although Lookfine is a men's fashion brand, more than 20% of its customers are women. CEO Eden emphasized, "Overseas as well, it has become known as the Korean boyfriend look, leading to an increase in female customers looking for clothes as gifts for their boyfriends."

Lookfine plans to accelerate overseas sales expansion this year through aggressive marketing. The English, Japanese, and other language shopping malls built on the global e-commerce platform Cafe24 serve as major contact points with overseas customers. Through this, feedback from overseas customers is actively reflected in product planning. CEO Eden stated, "If we make good use of the global online infrastructure, we can succeed anywhere in the world," adding, "We will strive to contribute to enhancing the status of K-fashion."