Namwon City Holds 'Urban Brand Image Perception Survey Public Hearing'

[Namwon=Asia Economy Honam Reporting Headquarters, Reporter Jeong Young-gwon] Namwon City in Jeonbuk plans to develop a brand slogan (BI) that compressively captures the dynamism, charm, identity, and aspirations of Namwon, which comes to mind when thinking of 'Namwon.'

The city announced on the 14th that it will hold a "Public Hearing on Citizen Awareness Survey to Enhance Namwon City's Urban Brand Image" at 2 p.m. on the 16th in the city hall auditorium.

Namwon City Hall Exterior View
[Photo by Namwon City]

This public hearing will include presentations by experts on the importance of urban branding and cases of domestic and international urban development following brand changes, explanations on the direction of the citizen opinion survey, and will gather citizens' opinions.

Namwon City's symbols have been the heart-shaped symbol mark developed in 2000 and the brand slogan "Chunhyang Namwon, Love's No. 1 Place" developed in 2013. However, these have been criticized for limiting Namwon's image to "love" and "Chunhyang," lacking intuitive communication to create economic value and enhance urban competitiveness.

The city will conduct a public opinion survey targeting 500 citizens through a mobile web survey from the 19th to the 20th, and plans to hold a second public hearing next month to share the results of the first public hearing and survey and to gather citizens' opinions.

Mayor Choi Kyung-sik said, "We will create an urban brand that can express the true value of Namwon, actively utilize it to create economic value, and enhance Namwon's urban competitiveness. We look forward to the active interest and participation of all citizens."

Namwon=Asia Economy Honam Reporting Headquarters, Reporter Jeong Young-gwon baekok@asiae.co.kr