Titleist Launches New 'Tour Fit' and 'Play' Lines for Spring and Summer

Tourfit·Play Line Launch

Titleist announced on the 14th that it will launch the new 'Tour Fit' and 'Play' lines for the 2023 Spring/Summer (S/S) season.

Titleist Apparel 2023 SS Season New Products
Photo by Titleist

The Tour Fit line is divided into two collections: 'Tour Fit S' and 'Tour Fit.' Tour Fit S is a premium performance line made with top-quality materials, incorporating various techniques to prepare for the large temperature differences during the spring and summer seasons. The representative item, the 'Rain Breaker,' is constructed with a sturdy 3-layer structure from the lining to the outer fabric, weighing only 50g in total. It is the lightest among existing 3-layer bonded fabrics. The lining that touches the skin uses a soft, functional fabric that facilitates sweat wicking.

The Play line applies various fits, materials, and vibrant colors never seen before under two themes: 'Neo Golf' and 'New Style & Variety of Color Palette.' In Neo Golf, items such as innerwear and jackets featuring the alphabet T pattern symbolizing Titleist, and hooded style sweaters made of wool cotton material are introduced. The New Style & Variety of Color Palette includes sporty short-sleeve anoraks with color blocking on the sleeves, cargo pants, and jogger fit pants.