MediaLog 'Cello' Galaxy S23 Launch Used Phone Trade-in Event

[Asia Economy Reporter Oh Su-yeon] MediaLog's used phone purchase platform Sello announced that it will operate a compensation event for existing used phones for customers who have completed the activation of the Galaxy S23 series at LG Uplus starting from the 14th.

Until the end of next month, customers who purchase and activate the Galaxy S23 series phone at LG Uplus and return their used phones will receive additional compensation of up to 150,000 KRW per device model on top of the used phone market price (sale proceeds).

For the Galaxy S21 Ultra, S20 Ultra, Note20 series, Note10 series, and Note9, an additional compensation of 150,000 KRW is provided; for the Galaxy S21, S21+, S20, S20+, S20FE, S10 5G, S10+, S10, and S10e, 100,000 KRW; and for the Galaxy Note8, 80,000 KRW is offered. This allows customers to enjoy a more economical device upgrade effect. Customers who have activated the Galaxy S23 series at LG Uplus will receive compensation after confirming two weeks of activation through the Sello app, the used phone purchase platform.

In addition to the Samsung additional compensation program, Sello is conducting various events with benefits to expand customer participation.

During the Galaxy S23 series pre-order period, customers who pre-order on Uplus.com by the 13th and sell their used phones through Sello will receive a 30,000 KRW Shinsegae gift certificate, limited to the first 1,000 customers. The Sello used phone sales period is from the 14th to the 28th.

Also, until the end of this month, the Sello Grand Open event is being held. During the event period, customers who sell used phones to Sello regardless of manufacturer will receive up to 20,000 KRW in Shinsegae gift certificates, limited to the first 3,000 customers. Additionally, customers who write reviews on Instagram and blogs after selling used phones to Sello during the event period will be entered into a draw where 10 winners will receive an additional 30,000 KRW Shinsegae gift certificate.

In particular, Sello will draw four customers who sell used phones over four weeks until the 13th of next month and provide a B+ grade Galaxy S22 used phone to one winner each week. The B+ grade is a differentiated system operated only by Sello to resolve customer pain points regarding the highly volatile prices of used phones and to guarantee a fair price.

The used phone purchase platform Sello offers a service that allows customers to easily and conveniently use the entire purchase process without time and location constraints by applying online and either having the phone collected at their doorstep or returning it free of charge at GS25 convenience stores nationwide. In addition, it maximizes the accuracy of the expected appraisal price through a simple exterior diagnosis and detailed performance inspection. The grading system also adds a B+ grade between A and B grades, strengthening fairness through differentiated operation grades compared to existing companies.

Lee Sang-heon, CEO of MediaLog, said, “Through this additional compensation activity, we hope that phones used simultaneously with the purchase of new phones will lead to resource recycling rather than being stored in drawers or wardrobes.”