Hwasun Chonnam National University Hospital Successfully Completes Unique Humanities Lecture Series 'Chaeum Lecture'

Invitation Lecture by Reconnaissance Copywriter

[Asia Economy Honam Reporting Headquarters Reporter Yoon Jamin] Hwasun Chonnam National University Hospital (Director Jeong Yong-yeon) invited the famous copywriter Jeongchal, known for the copy "People Come First," and held a "Filling Lecture."

The Filling Lecture at Hwasun Chonnam National University Hospital is a distinctive humanities lecture prepared to enhance employee qualities and cultivate a culture of respect and consideration.

In this lecture held under the theme "Use Your Head 9 Ways," copywriter Jeongchal presented nine ways to play with your head: find, shake, endure, ask, play, turn, pick, do, and win.

Copywriter Jeongchal emphasized, "Do not think with predetermined answers; rather, try to find the wrong answers," adding, "For a change of perspective, develop the habit of jotting down notes with a bit of diligence, and through patience, make efforts to have time for observation."

He also explained four points: "Live with 'Why?' on your lips," "Play joyfully with your head!," "Turn it around completely," and "Pick and bring anything," as well as "Steal and imitate."

He said, "Most people wait until their skills are fully developed for 100% success," adding, "If you wait, you will never achieve anything in your lifetime. You must challenge yourself without fearing failure."

He further added, "All changes in perspective should be directed toward people."

Jeong Yong-yeon, director of Hwasun Chonnam National University Hospital, said, "Like this invited lecture, the hospital's philosophy is also for people," and "I hope employees discover innovative ideas through a change of perspective and provide customized support needed by patients."

Meanwhile, copywriter Jeongchal is the CEO of Jeongchal Copy and a visiting professor at Dankook University’s Department of Communication. He graduated from Korea University with a degree in Economics. He wrote famous copies such as "People Come First" and "Corona Cannot Defeat Korea." His major works include Inspiration Calendar, Copybook, Anyone Can Be a Copywriter, How to Use My Head, Human Dictionary, and One Letter.