Imsil-gun, SNS Utilization Boosts Hometown Love Donation Campaign Promotion Effectively

[Imsil=Asia Economy Honam Reporting Headquarters Reporter Park Nosik] Jeonbuk Imsil is seeing significant promotional effects for the Imsil-gun Hometown Love Donation Program by establishing a thank-you gift introduction corner on its SNS channels.

According to the county on the 9th, from the 30th of last month until the 15th of this month, a "4-line acrostic poem event" promoting the Hometown Love Donation Program is being held through Imsil-gun Office SNS platforms such as Facebook, Instagram, Kakao Channel, and ImsilN TV community.

Meanwhile, about 10 days after the event started, Facebook and Instagram views have reached around 20,000, with about 400 comments, generating a response beyond expectations.

This event, where participants create 4-line acrostic poems using "Imsil Donation," has seen a surge of creative and fresh comments, showing high enthusiasm.

Comments include catchy 4-line acrostics such as: "Im = Imja, where should we make our Hometown Love Donation? Sil = Even if it's not your actual hometown, you can donate anywhere, so Gi = How about donating to Imsil? Bu = Like the saying 'husband and wife act as one,' I agree too."

Many 4-line acrostics encouraging donations to Imsil have also appeared. Comments include: "Im = Do you know about the Imsil Hometown Love Donation Program? Didn't know? Sil = It's too early to be disappointed, Gi = Donate, receive thank-you gifts, and get tax deductions, Bu = Don't just envy, join us."

Since the 30th of last month, the county has established a thank-you gift introduction corner on the Imsil-gun Office SNS, introducing 19 types of thank-you gifts produced in clean Imsil every Monday, such as Imsil cheese and red pepper powder, effectively serving as ambassadors for the Hometown Love Donation Program.

This event allows participation by subscribing and liking the county office’s Facebook, Instagram, Kakao Channel, and YouTube, posting a 4-line acrostic comment, and sending a participation verification photo to the responsible person's email.

Among participants, 100 people will be selected by drawing to receive a "Portion Cheese 4-piece Set" consisting of almond, onion, pumpkin, and plain cheeses, perfect as wine snacks or children's snacks.

Winners can be confirmed on the 15th through posts on Imsil-gun Office’s Facebook, Instagram, Kakao Channel, and ImsilN TV YouTube channel community posts.

Since the Hometown Love Donation Program allows donations only to local governments where one does not reside, the plan is to target not only expatriates but also younger generations such as the MZ generation through SNS platforms like Facebook and Instagram.

Thanks to the popularity of representative specialty products like cheese thank-you gifts, the county has recorded fundraising results exceeding 70 million KRW from about 500 donors within a month of implementing the Hometown Love Donation Program, with donation enthusiasm steadily increasing.

County Governor Shim Min said, "The Hometown Love Donation Program, starting for the first time this year, is an important system for expanding local finances," and added, "We will strive to revitalize the program by preparing various and fun events."

Imsil=Asia Economy Honam Reporting Headquarters Reporter Park Nosik baekok@asiae.co.kr